Justin Kocher

With a digital marketing concentration, I earned a bachelor’s that merged traditional marketing ideas with the digital realm; I learned how to lead consumer’s down the marketing funnel by using CPC marketing channels like Google Paid Search, Meta Business and Pinterest. With classes like mobile marketing & social media marketing, I had the opportunity to work as a marketing consultant on a variety of creative projects with real-world applications, such as the 6-month social media marketing plan I presented to the CEO of Twisted Alchemy.

I currently work as marketing & digital media coordinator for Parks Tacoma. it’s here that i’ve distilled all of my prior experience in print and digital marketing to build omni channel campaigns to connect tacoma with recreation for all ages.

Before this, starting in 2021, I served as a senior digital marketing analyst at Mabbly, a chicago-based digital marketing firm. In this role, I managed digital ads different clients across 7 different CPC channels, managing $55k/mo. budgets with weekly optimizations which I report back to the 5 different clients that I was so incredibly honored to work with.

Prior to this, I’ve been priveleged to lead marketing projects with celebrated Chicago non-profits such as Joel Hall Dancers & Center & Porchlight Music Theatre and events like the 2021 ICONS Gala honoring Tony Award winner Chita Rivera.

I love to tell stories through visual mediums. Nature tends to inspire my film photography, drawings, artwork, and video content.

Back in September ‘22, I moved to Tacoma, WA. In my free-time you can probably find me exploring the nearby forests with my film cameras, writing poetry, or tossing around my hula hoop.

My background in Google analytics, Google Looker Studio, and SEO lends itself to embedding marketing strategies with A/B testing creatives, auditing website SEO, launching digital campaigns and disecting their CPC KPIs to inform what digital strategy and channel mix works best for your audience.